Founded in 1978, by Claudio Buziol, Replay began as an Italian denim specialist. Soon this brand expanded its product offerings and is now recognised as a worldwide apparel brand under the Fashion Box umbrella, which also has casual wear line WR Replay and kids wear brand Replay & Sons in its stable.
The Fashion Box Group has always been renowned for the attention it dedicates to research, in particular for the quality of its fabrics, the working of materials as well as the development of new technologies and production processes.
For this reason the collections are characterized not only by the design details but also by a superior -- typically Italian -- quality of product in all stages of their production.
Replay’s major strength resides in its shyness and reservedness, peculiarities stressed and evaluated for a higher impact on the consumer who appreciates that shy, self-effacing character; yet being real, authentic and genuine.
BRAND CHARACTER
Image
Fresh-looking, exuberant, lively
Light, natural
Simple yet sophisticated style
Attitude
Contemporary and international with authentic products
Trend conscious yet free to express one’s inner values/identity
A clever combination between a strong denim expertise and a casual-but-stylish look giving coherence to the global brand image
Product
Combines sophisticated street sensibility with high-end fashion and detailing
For the denim enthusiast who has a passion for time-honoured craftsmanship
In India, the brand maintains its global promise by offering a differentiated and unique product.
The brand is distributed through large format stores such as Central.
To get a taste of Replay's history visit www.replay.it
Click here to find out where
you can shop at the Replay closest to
you.
